X and Twitter monitoring
X (Twitter) monitoring: track the tweets that mention your brand
Babel42 collects tweets through the official X API, the same paid data X sells to every tool that does this properly. Nothing is scraped. Your search runs against the full archive, so a new monitor starts with history rather than an empty chart.
X charges for every post it hands over, so X comes as an add-on with its own monthly allowance. You see the price up front and choose the size.
X is an add-on to a paid plan · from $39 a month for 2,000 X mentions
How X monitoring works
| Plans | An add-on to any paid plan, from $39 a month. Sizes are in the table below. |
|---|---|
| How it is collected | The official X API, searching the full archive of public posts. No scraping. |
| How fresh | On your plan's schedule: every 12 hours on Free, 4 hours on Starter, 2 hours on Growth, every hour on Scale and every 30 minutes on Enterprise. A busy search is checked more often than a quiet one, within those limits. |
| History | Because the search covers the full archive, a new monitor can look back too, further on bigger plans, up to two years. |
| Engagement | Likes, reposts and replies are refreshed during the first week after a tweet is posted, when most of it happens. |
| Sentiment | AI scores every mention we collect as positive, neutral or negative, with a confidence figure. Included on every plan. |
| Spend control | Your X allowance is a hard limit. When it runs out, X collection stops until the next billing cycle, so there is never a surprise bill. |
X add-on sizes
Pick the allowance that matches how much your brand gets talked about. A small brand with a handful of tweets a day fits Lite. A consumer brand with a busy name needs more.
Lite, $39 a month
2,000 X mentions a month and 1 X channel.
Standard, $139 a month
10,000 X mentions a month and 3 X channels.
Pro, $449 a month
40,000 X mentions a month and 10 X channels.
Enterprise, custom price
200,000 X mentions a month and 30 X channels.
Writing an X search that does not waste your allowance
On X, every tweet you collect counts against your allowance, so a loose search costs money. Two habits keep it tight.
First, exclude the noise you can predict: giveaways, job posts and anything that shares your brand's name. Second, set a monthly cap on each monitor, so one busy search cannot use up the allowance meant for the others. Babel42 pauses a monitor when it hits its cap.
("Acme Pay" OR @acmepay OR #acmepay)
NOT (giveaway OR hiring OR "acme anvils")What you get from tweets, beyond a count
Each tweet is stored with its author, its engagement and its sentiment score. That lets you answer the questions a count cannot.
Who started it
Rank the accounts behind a spike by reach and engagement, and read the tweet that set it off.
How people feel
Twitter sentiment analysis on every tweet collected, rolled up by day or week.
How you compare
Your share of the conversation on X against the rivals you name.
What a rival's account is doing
Follow an X account as a channel to track its follower growth and posting rate.
What X monitoring cannot see
Only public posts. Tweets from protected accounts and direct messages are not available through the API.
X is the one network that costs extra, because X charges per post. If your budget is tight, start with the free networks and add X once you know how much your brand gets mentioned there.
The authors view, from a demo project: the accounts behind a conversation, ranked.
Add X to the networks you already watch
X (Twitter) is one source in Babel42's social listening tool. One monitor can watch it alongside the other networks you pick, and the results land in the same dashboard, with the same sentiment scoring and alerts. New to the idea? Start with what social listening is.
X (Twitter) monitoring, answered
Why is X monitoring an add-on?
X charges for every post its API returns. Rather than hide that inside every plan, Babel42 sells X as a separate allowance from $39 a month, so you only pay for it if you need it.
Does Babel42 scrape Twitter?
No. Tweets come from the official X API. Scraping breaks X's terms and breaks without warning, so it is not a base to build a monitor on.
How far back can I search tweets?
Babel42 searches the full X archive, so a new monitor starts with past tweets, going further back on bigger plans, up to two years. Each tweet collected counts against your X allowance.
What happens when my X allowance runs out?
X collection stops until your next billing cycle. Your other networks keep running. You can move to a larger X add-on at any time.
Can I do Twitter sentiment analysis with Babel42?
Yes. Every tweet collected is scored positive, neutral or negative by AI, with a confidence figure, and the scores roll up into daily and weekly sentiment.
Other networks we cover
- Bluesky search and monitoring live from the firehose, on the free plan.
- YouTube monitoring for the videos that name your brand, on the free plan.
- Instagram hashtag monitoring a sampled view of the tags around your brand, on paid plans.
- News monitoring for online articles that mention you, on the free plan.
- Review monitoring for Trustpilot and Google reviews, with sentiment, on paid plans.