GEO, AEO & AI search visibility
Know whether AI recommends you
Not prompt templates. Real buyer journeys.
Every other tool fires the same static prompts at a model and tallies mentions. We send AI Buyers on live, multi-turn journeys with real web search, shopping your category to an actual decision. So you learn not just whether you appear, but whether you win, and why you lose.
ChatGPT
Claude
Perplexity
Gemini
Grok
Google AI OverviewsGoogle AI ModeFree to start · no card required · your first AI Buyer in minutes
The AI Buyer
A synthetic buyer with real intent: shops to a decision over multiple turns.
Shops across every assistant
ChatGPT shopping…ClaudeShortlisted youPerplexityPicked a rivalGeminiRecommended youGrokDidn't name youMulti-turn journeys, not one static prompt: each model reaches its own verdict.
The verdict
why it is different
Not mentions. Recommendations
the moat
Recommended at the decision point
Whether AI recommends you, not just whether it mentions you.
reach
Appearance rate
Tracked across all seven AI assistants, versus your rivals.
quality
Head-to-head win quality
Strong, standard or weak. Know how convincingly you win.
perception
Sentiment in AI answers
How you are described, not just whether you appear.
ai search visibility
Your buyers now ask ChatGPT and Gemini for recommendations before they ask you. Babel42 shows you what those assistants say about you, and whether they send buyers your way.
how it works
One run with multiple dynamic prompts
Create AI buyer personas that run multiple prompts to shop your category with each AI model to a decision. You see who won, who lost, and the objection that decided it.
AI Buyer
Shops across
ChatGPTClaudePerplexityGeminiGrokMulti-turn, to a real decision.
Verdict
We build your buyers
Babel42 reads your site to work out your category, then proposes your competitors and buyer segments and hands all of it to you to edit. AI Buyers are synthetic personas, not real people we observed.
They shop the category
Each buyer opens on a query your domain already ranks for, then asks follow-ups across up to five turns until there is a decision to record. Every journey runs twice, so a result is checked for stability.
You get the verdict
Six headline numbers for your brand, with appearance, wins and share of AI voice also computed for every rival named beside you. Alongside them: how you are positioned, and the objection that lost each deal.
what you get
Your AI shelf, measured
A traditional dashboard with everything the AEO tools track, and the story underneath it that they don't.
Outcomes
In plain English, here is where you stand this week.
Plain-English outcomes
Babel42 opens on the five-second answer, not a grid to decode: appearance rate, win rate, weighted win, shortlist rate, share of AI voice and own-site citations, across the top of the page.
Clickable journeys
Replay any shop as a workflow diagram: the opening question, the assistant's answers turn by turn, the brands it named, the sources it cited and the decision it reached.
Prompts & citations
Every question asked and every source quoted, each URL marked as citing you or citing a rival, filterable by assistant, buyer and query. The rival-citing pages are your target list.
Perception & recommendations
Babel42 reads your position across the answers as leader, value pick or niche, and pairs it with ranked recommendations: the page to publish, the source to earn a mention on, the objection to answer.
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included from starter
A full site audit every month
Before an assistant can recommend you it has to be able to read you. Every paid plan includes a whole-site audit each month: we crawl up to 1,000 pages the way an AI crawler does, score every page, name every weak section, and compare you with three competitors. Re-run it five times as you fix things.
On its own it is a $9.99 one-off. Bought with any plan it costs nothing extra.
pricing
Start free. Upgrade when you outgrow it
No demo required. No annual lock-in.
Each AI Buyer holds a multi-turn conversation with every assistant until it commits to a recommendation, so you can see where you win, where you lose and who beats you. Free on every account.
Free plan, Babel42 AI Visibility
One AI Buyer, on every account.
~85 AI questions a month
- 1 AI Buyer (mystery shopper)
- Any 2 of the 7 AI assistants, per buyer
- Weekly cadence
- Live AI win-rate scorecard
- Free Social Listening account included
Starter plan, Babel42 AI Visibility
For founders watching how AI recommends them.
~2,100 AI questions a month
- 5 AI Buyers
- Any 5 of the 7 AI assistants, per buyer
- Twice-weekly cadence
- Track multiple brands
- Journey history & transcripts
- Full site audit each month
Growth plan, Babel42 AI Visibility
For teams defending their share of AI voice.
~9,000 AI questions a month
- 10 AI Buyers
- All 7 AI assistants, per buyer
- Three-times-weekly cadence
- Track multiple brands
- Deep dashboards & comparisons
- Full site audit each month
Pro plan, Babel42 AI Visibility
For agencies tracking every assistant, every day.
~42,000 AI questions a month
- 20 AI Buyers
- All 7 AI assistants, per buyer
- Daily cadence
- Everything in Growth
- Full site audit each month
- Priority support
A “run” = one AI Buyer shopping your category to a decision across your assistants, then doing it again to check the answer is stable. Growth runs about 1,800 of these a month.
AI visibility, answered
What is AI search visibility?
Your buyers increasingly ask AI assistants like ChatGPT and Gemini for recommendations before they ask a human. AI search visibility, sometimes called GEO, is knowing what those assistants say about you and whether they point buyers your way.
Is GEO the same as SEO?
They are cousins. SEO is about ranking in a list of blue links. GEO is about whether an AI assistant recommends you inside its answer. Babel42 measures the second one directly, by sending AI Buyers to shop your category to a real decision.
Can I buy AI Visibility on its own?
Yes. AI Visibility is a standalone product with its own plans, and every account includes a free Social Listening account, so you can see the real conversation behind the AI answer.
Which AI assistants do you track?
Seven. ChatGPT, Claude, Perplexity, Gemini and Grok shop your category to a decision, and Google's AI Overviews and AI Mode are probed for appearance and citation. More are added as the assistants people actually use keep changing.
Find out whether AI recommends you
Run your first AI Buyer in minutes. Free to start, no card required.