Babel42: buyer conversations across seven AI assistants
Babel42 sends AI Buyers into AI assistants. Each buyer holds a conversation of up to five questions, the way a real customer shops, and Babel42 records which brand the assistant recommends at the end, which competitor took the decision, and the objection that lost it. The same account also runs social listening, so one subscription covers what AI says about your brand and what people say about it.
Key features
- Seven AI assistants: ChatGPT, Claude, Gemini, Perplexity, Grok, Google AI Overviews and Google AI Mode
- Multi-question buyer conversations rather than single prompts asked on repeat
- Google AI Overviews and Google AI Mode tracked as two separate results, because they answer differently
- Competitor leaderboard showing which rival wins the most decisions, filterable to every conversation they won
- Every source the assistant cited, so you can see which pages earn the mentions
- Buyer prompts anchored to the search queries your domain already ranks for
- Social listening included on the same account
Pricing
Free plan with one AI Buyer across any two assistants, run weekly, with no card and no expiry. Paid plans are $99, $299 and $599 a month for 5, 10 and 20 buyers, with all seven assistants from $299. Annual billing saves about 15%.
Best for
Founders, in-house marketers and agencies who want to know why an assistant recommended someone else, not just whether their name appeared.
Profound: for enterprise buyers with procurement rules
Profound tracks a fixed list of prompts across answer engines and reports where a brand appears. It also runs agent analytics, which watches AI crawler traffic hitting your own domains.
Key features
- Up to nine answer engines on the Enterprise plan
- SSO, security documentation and an API at the Enterprise tier
- Agent analytics across unlimited domains on every plan
Pricing
$99 a month billed yearly for 50 prompts and one seat, $399 a month for 100 prompts and three seats, then custom pricing for Enterprise.
Best for
Large organisations that need a signed security review and named support.
Limitations
The $99 plan tracks ChatGPT and nothing else, so seeing Perplexity or Google means jumping to $399 a month, four times the entry price with no step in between.
Peec AI: prompt tracking with uncapped seats
Peec AI tracks a set list of prompts daily and reports which brands appear in the answers, with projects and country targeting on the higher tiers.
Key features
- Daily tracking on every plan
- No cap on user seats at any tier
- Up to five projects and three countries on the top published plan
Pricing
$95, $245 and $495 a month for 50, 150 and 350 prompts, each including three AI models of your choice. All models require Enterprise pricing on request. Annual billing saves about 15%.
Best for
Agencies putting a whole team into one account on a short prompt list.
Limitations
Every published plan is capped at three AI assistants, and the cap does not rise with price. Watching ChatGPT, Claude, Gemini, Perplexity and Google at the same time is not possible on any published plan.
Otterly.AI: low-cost tracking on a short prompt list
Otterly.AI tracks a small number of search prompts daily across four AI search engines and reports brand mentions and links.
Key features
- Daily tracking on every plan
- Microsoft Copilot included
- No cap on team members at any tier
Pricing
$29, $189 and $489 a month for 15, 100 and 400 search prompts. Annual billing saves about 15%.
Best for
A single marketer who wants a low monthly price and only needs a short list of questions checked.
Limitations
Fifteen prompts on the entry plan is a very narrow window, and Claude, Gemini and Grok are not covered on any plan at any price.
Scrunch: prompt tracking, personas and page audits
Scrunch tracks custom and industry prompts across AI platforms, adds buyer personas, and audits pages against what the assistants return.
Key features
- Buyer personas and page audits alongside prompt tracking
- SSO and a data API on the Enterprise plan
- Meta AI included
Pricing
$300 a month for 350 custom prompts and three seats, or $500 a month for 700 prompts and five seats. Annual billing brings these to $250 and $417. Seven-day trial, no card required.
Best for
Mid-market teams that want personas and page-level recommendations in one tool.
Limitations
Entry pricing is $300 a month with no free plan, so evaluating it beyond the seven-day trial is a paid decision. Its platform list combines Google AI Mode and AI Overviews into a single entry rather than reporting them separately.
Athena HQ: credits, with a free entry tier
Athena HQ spends monthly credits on checks across AI assistants and reports brand visibility from the results.
Key features
- Free tier with 300 credits
- Unlimited members on every plan
- Eight assistants on the paid plan, including Google AI Mode, Copilot and Grok
Pricing
Free plan with 300 credits, then $295 a month for 3,600 credits, then custom.
Best for
Teams comfortable with credit-based pricing that want a look before paying.
Limitations
There is nothing between the free tier and $295 a month. Athena HQ also does not say how many credits one check costs, so the real monthly cost is hard to work out before you run a month.
Rankscale: credits, across eight named models
Rankscale spends credits on checks across a long list of AI models and reports visibility, with page audits on the higher tiers.
Key features
- Names eight models, including DeepSeek and Mistral
- Unlimited team workspaces
- Page audits included from the Pro tier
Pricing
From $20 a month at entry, then $99 for 1,200 credits, $385 for 5,500 and $780 for 12,000. Seven-day free trial of the Pro tier.
Best for
Teams whose buyers use models beyond ChatGPT, Claude, Gemini and Perplexity.
Limitations
Credit pricing makes the real monthly cost hard to forecast before running a full month, and the published entry tier does not spell out what it includes.
Knowatoa: tracking with reporting integrations
Knowatoa checks AI services for brand visibility and pushes the results into the reporting tools agencies already use.
Key features
- API, MCP access, Looker Studio and NinjaCat integrations
- Seven AI services on the higher plan
- Language and market tracking on the higher plan
Pricing
$59 and $199 a month, then custom. Free trial on both paid plans.
Best for
Agencies that need AI visibility data inside an existing reporting stack.
Limitations
The $59 plan covers only ChatGPT and Google AI Overviews, and the site does not publish how many checks any plan actually buys, so the cost per check is unknown before purchase.
Evertune: aimed at large brands, with content output
Evertune measures how AI models describe a brand and turns the findings into publishable content written in the brand's tone.
Key features
- Content generation from the visibility findings
- Brand-level index reporting
- Enterprise support model
Pricing
$800 a month for the published Pro plan, then custom pricing for Enterprise.
Best for
Large brands that want content produced from the findings rather than just a dashboard.
Limitations
The highest published entry price on this page, and the pricing page names neither the assistants covered nor any volume, so there is no way to work out what $800 a month buys before talking to sales.
Semrush AI Visibility Toolkit: for teams already inside Semrush
Semrush's AI Visibility Toolkit tracks a small set of prompts on one domain and reports the results next to the rest of the Semrush suite.
Key features
- Sits alongside the rankings and site audits Semrush already reports
- AI Search Checks in Site Audit for up to 100 pages
- Prompt research reports
Pricing
$99 a month, plus $60 a month for each extra 50 prompts and $99 a month for each additional domain.
Best for
Existing Semrush customers who want a first read without a second subscription.
Limitations
Twenty-five tracked prompts on a single domain. Extra prompts cost $60 a month per 50 and extra domains cost $99 a month each, and Semrush does not publish the full list of assistants it checks.
Ahrefs Brand Radar: bundled into an SEO suite
Brand Radar reports brand mentions across prompts held in Ahrefs' own database, inside the wider Ahrefs toolset.
Key features
- Included in standard Ahrefs plans
- Prompts drawn from Ahrefs' own database, plus custom prompts
- Sits beside the rest of the Ahrefs reporting
Pricing
Included in Ahrefs plans at £99, £199, £359 and £1,199 a month, with a separate Brand Radar AI add-on from £159 a month. Ahrefs shows these prices in pounds on its UK pricing page.
Best for
Existing Ahrefs customers wanting a first read at no extra cost.
Limitations
Ahrefs does not name which AI assistants Brand Radar covers, and the deeper AI features sit behind a separate paid add-on on top of the base plan.
ZipTie: a flat, capped price
ZipTie runs a monthly allowance of AI searches across three engines and pairs the results with content optimisation suggestions.
Key features
- Flat ladder topping out at $159 a month
- Content optimisation alongside tracking
- 14-day free trial with full features
Pricing
$69, $99 and $159 a month for 500, 1,000 and 2,000 AI searches. Annual billing saves about 15%.
Best for
Small sites that want a predictable bill and a short list of engines.
Limitations
Three engines, with no Claude, no Gemini and no Grok available at any price.