pricing
See what AI tells your buyers. From free.
About 9,000 AI questions a month on Growth, across all seven assistants, from $299. Social listening comes alongside it or on its own. You can start free without a card, and cancel whenever you want.
Each AI Buyer holds a multi-turn conversation with every assistant until it commits to a recommendation, so you can see where you win, where you lose and who beats you. Free on every account.
Free plan, Babel42 AI Visibility
One AI Buyer, on every account.
~85 AI questions a month
- 1 AI Buyer (mystery shopper)
- Any 2 of the 7 AI assistants, per buyer
- Weekly cadence
- Live AI win-rate scorecard
- Free Social Listening account included
Starter plan, Babel42 AI Visibility
For founders watching how AI recommends them.
~2,100 AI questions a month
- 5 AI Buyers
- Any 5 of the 7 AI assistants, per buyer
- Twice-weekly cadence
- Track multiple brands
- Journey history & transcripts
- Full site audit each month
Growth plan, Babel42 AI Visibility
For teams defending their share of AI voice.
~9,000 AI questions a month
- 10 AI Buyers
- All 7 AI assistants, per buyer
- Three-times-weekly cadence
- Track multiple brands
- Deep dashboards & comparisons
- Full site audit each month
Pro plan, Babel42 AI Visibility
For agencies tracking every assistant, every day.
~42,000 AI questions a month
- 20 AI Buyers
- All 7 AI assistants, per buyer
- Daily cadence
- Everything in Growth
- Full site audit each month
- Priority support
A “run” = one AI Buyer shopping your category to a decision across your assistants, then doing it again to check the answer is stable. Growth runs about 1,800 of these a month.
All prices in USD, excluding VAT. No card needed to start free. Upgrade, downgrade or cancel anytime, no lock-in. Questions? Talk to us.
One AI Buyer shopped this category for a week. The brand never came up.
A cookware company pointed a single AI Buyer at its own category. Over seven days it held eight conversations across ChatGPT and Gemini, and every one of them ended with the assistant recommending a competitor.
None of this shows up in the company’s own analytics, because none of these conversations reached its website.
“Ironhall offers multi-generational durability without coating degradation, inherent PFAS-freedom via cast iron, fits my $800 to $1,500 budget for a complete set, and their founder’s warranty demonstrates confidence in longevity.”
| Assistant | It recommended |
|---|---|
| ChatGPT | Ironhall |
| ChatGPT | Ironhall |
| ChatGPT | Fondreau |
| ChatGPT | Vantel |
| Gemini | Ironhall |
| Gemini | Ironhall |
| Gemini | Ironhall |
| Gemini | no brand at all |
The cookware brand was recommended in 0 of the 8.
This comes from a real Babel42 run. The brand names have been changed. The category, counts, assistants and quoted reason are exactly as the run produced them.
the small print, made friendly
Questions, answered
What is AI Visibility?
It sends “AI Buyers” (synthetic shoppers) to research your category across ChatGPT, Perplexity, Gemini, Claude and more, then reports whether you got recommended, where you placed, and who beat you. It's the AEO/GEO companion to social listening: how your brand shows up where people increasingly make decisions.
How many prompts are included?
Growth works out at roughly 9,000 AI questions a month, and Starter at about 2,100. Most tools sell a fixed list of prompts fired at a model. A Babel42 AI Buyer instead asks a question, reads the answer and follows up on what it hears, until the assistant commits to a recommendation. The follow-ups are where you find out why you lost.
How do you get to 9,000 questions?
Growth gives you 10 AI Buyers. Each one shops across all 7 AI assistants, three times a week, and every journey is run twice so we can check the answer is stable. That is about 1,800 separate shopping journeys a month, each a conversation of up to five questions. Starter works the same way with 5 buyers across 5 assistants, twice a week. On top of the schedule you also get on-demand runs whenever you want to check something immediately: 70 a month on Growth, 30 on Starter.
What counts as a run?
One run is a single AI Buyer shopping your category to a decision across your assistants. Your plan sets how many AI Buyers you have and how often they run.
Can I buy just one product?
Yes. AI Visibility and Social Listening are each sold standalone. Run both and the bundle saves you 20%, on one login and one bill.
Is there really a free plan?
Yes, genuinely free, no card required. You get 500 mentions a month across five networks, two monitors and AI sentiment. It's the real product, not a crippled trial.
What counts as a mention?
One matching post, article, video or comment that Babel42 pulls in for you. Your monthly allowance is the number of new mentions collected across your monitors.
Why is X (Twitter) a separate add-on?
We pull X through the official X API. Proper, reliable data, not scraping. X charges per post pulled, which is far pricier than the other networks, so rather than hide that in the base price we keep it as a transparent add-on. You only pay for the X volume you actually want.
How long do you keep my data?
For the long term. Retention scales with your plan, from 90 days on Free up to multi-year on higher tiers. Unlike tools that wipe everything after 30 days, Babel42 keeps your history so you can see how a brand, topic or campaign moved over months and years.
Can I see mentions from before I set up a monitor?
Yes. When you create a monitor, Babel42 backfills the long tail of historical mentions where the platform allows, so you start with context instead of a blank dashboard. How far back depends on the network.
Can I change plans later?
Anytime. Upgrades take effect immediately and are prorated; downgrades apply at the end of your billing cycle. No lock-in.
Do you offer annual billing?
Yes. Switch the toggle to annual and save around 15% versus paying monthly.
Find out who AI recommends in your category
Your first AI Buyer starts shopping as soon as you create it. No card needed, and nobody will book you a call.