// for marketers & strategists

Watch the competition without lifting a finger

Benchmark your brand against rivals on volume, sentiment and the moments that move their audience.

the brief

Competitor analysis

Set up a monitor for each competitor and let Babel42 do the watching. Compare share of voice side by side, see which of their launches landed (and which didn't), and learn from the conversation around them, all on one dashboard.

app.babel42.io

Side-by-side

Set up a monitor for each rival and Babel42 compares them against you on mention volume, reach and sentiment in a single comparison view. Because each competitor is its own monitor, you can add or remove one without disturbing the others, and a comparison template starts you from the standard set so you are not rebuilding the view each week.

Launch intelligence

When a competitor announces something, Babel42 has already collected the reaction: the volume it drew, the sentiment it carried and the accounts that amplified it. You can read the actual posts rather than a summary, which is what tells you whether a launch landed with buyers or only with the company's own audience.

Gaps to exploit

The complaints in a rival's mentions are a list of things their customers want and are not getting. Babel42 scores the sentiment of a rival's mentions, and its AI read will name the themes running through them, so the repeated frustrations stand out instead of staying buried in individual posts. It is about the most direct product and content brief you can get, because someone else's customers wrote it.