// pricing

Simple pricing. No panic.

Start free, upgrade when you outgrow it. Every plan is the full product — you're only ever paying for more volume, history and reach.

MonthlyAnnual Save ~15%

Free

Everything you need to start listening.

Free

 

Start free
  • 500 mentions / month
  • 2 monitors · 1 channel
  • 5 networks: Bluesky, YouTube, News, Hacker News, DEV.to
  • AI sentiment analysis
  • 90-day history

Starter

For solo founders and creators getting serious.

$29/mo

 

Choose Starter
  • 2,000 mentions / month
  • 5 monitors · 3 channels
  • + Instagram, Tumblr, Mastodon, Twitch
  • AI sentiment + Insights
  • 180-day history
Most popular

Growth

For teams who live and breathe the conversation.

$79/mo

 

Choose Growth
  • 5,000 mentions / month
  • 15 monitors · 10 channels
  • All base networks
  • Custom dashboards & comparisons
  • 1-year history

Scale

For agencies and brands at full tilt.

$179/mo

 

Choose Scale
  • 10,000 mentions / month
  • 30 monitors · 25 channels
  • Priority refresh cadence
  • 2-year history
  • Priority support

Enterprise

For organisations that need the lot.

$449/mo

 

Choose Enterprise
  • 40,000 mentions / month
  • 100 monitors · 100 channels
  • Unlimited history
  • Onboarding & dedicated support
  • Custom integrations on request

// optional add-on

Add X (Twitter) to any paid plan

X charges per post, so we keep it separate and transparent — you only pay for the X volume you need. Bolt it onto Starter or above.

X Lite

2,000 X mentions / mo

$39/mo

X Standard

10,000 X mentions / mo

$139/mo

X Pro

40,000 X mentions / mo

$449/mo

X Enterprise

200,000+ — let's talk

Let's talk

All prices in USD. Upgrade, downgrade or cancel anytime. Questions? Talk to us.

// the small print, made friendly

Questions, answered.

Is there really a free plan?

Yes — genuinely free, no card required. You get 500 mentions a month across five networks, two monitors and AI sentiment. It's the real product, not a crippled trial.

What counts as a mention?

One matching post, article, video or comment that Babel42 pulls in for you. Your monthly allowance is the number of new mentions collected across your monitors.

Why is X (Twitter) a separate add-on?

X charges per post pulled, which is far pricier than the other networks. Rather than hide that in the base price, we keep it as a transparent add-on so you only pay for the X volume you actually want.

Can I change plans later?

Anytime. Upgrades take effect immediately and are prorated; downgrades apply at the end of your billing cycle. No lock-in.

Do you offer annual billing?

Yes — switch the toggle to annual and save around 15% versus paying monthly.