// for marketers & brand teams

Find the right creators and prove they delivered

Discover the creators who genuinely move your audience, vet them properly, and track their growth and impact over time.

the brief

Influencer marketing

The hard part of influencer marketing isn't running the campaign. It's picking the right people and knowing if they worked. Babel42 ranks the creators and influencers already talking about your space by reach, engagement and sentiment, then lets you add them as channels to watch their follower growth, posting cadence and engagement climb over time. Vet before you partner, and measure after you do.

app.babel42.io

Babel42 influencer discovery and channel growth tracking

Discover & vet

Babel42 ranks the creators already talking about your category by reach, engagement and the sentiment of what they post, rather than by follower count alone. That distinction matters, because a large inert audience and a small committed one look identical on a follower number. Every ranked author links back to the posts behind their score, so you can read what they actually say about brands like yours before you approach them.

Track growth as channels

Alongside keyword monitors, Babel42 lets you follow specific accounts as channels, recording their posts, follower growth, engagement and posting cadence over time. Add a creator as a channel before you partner and you build the baseline that makes the campaign measurable, rather than trying to reconstruct it afterwards.

Prove the impact

Because Babel42 is already collecting before, during and after a partnership, the lift in mentions, reach and positive sentiment around it is recorded rather than estimated. You can compare the period against the weeks before it and against the rest of your category over the same window, which separates the creator's effect from a rise the whole category enjoyed.