// for founders & brand teams

Know exactly how the world sees you

Measure awareness, sentiment and share of voice, and prove your marketing is moving the needle.

the brief

Brand analysis

Your brand is being discussed whether or not you're in the room. Babel42 gathers every mention across multiple networks, scores the sentiment and turns it into a clear picture of your reputation, so you can see what's working, catch problems early and show the impact of your work.

app.babel42.io

Reputation tracking

Babel42 scores the sentiment of the mentions it collects and can email you when negative sentiment climbs or a critical thread starts gaining traction, so a reputation problem reaches you while it is still small. You choose what triggers an alert: a volume spike, a sentiment dip, or a keyword crossing a count you set.

Share of voice

Share of voice in Babel42 is your portion of the total conversation across the networks you monitor, measured against the rivals you name. Read it week on week to see whether you are gaining or losing ground, and break it down by network to find where you are strong and where a competitor owns the room.

Campaign proof

Every mention Babel42 collects is timestamped and sentiment-scored, and carries the audience size of the account behind it where the network reports one, so a spike is traceable back to the launch, post or piece of coverage that caused it. Set a monitor running before a campaign and the before-and-after is already recorded, which turns “the launch went well” into a number you can put in front of a client or a board.