10 articles

Playbooks

Step-by-step guides for using social listening to do a specific job: finding leads, spotting partnership opportunities, tracking competitors and growing organically. Each one is a repeatable method, not a list of tips.

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6 min read

How to set up brand reputation monitoring

A reputation problem rarely starts as a crisis. It starts as a slightly worse week, a complaint that repeats, a competitor pulling ahead in the same conversation. Here's how to watch for that drift before it turns into a headline.

23 August 2026

8 min read

How to monitor competitor activity using social listening

Watching a competitor's website tells you what already shipped. Watching what people say about them tells you what's coming, what's working and what's making customers leave. Here's how to set that up and what to do with what it finds.

15 August 2026

8 min read

Social listening for market research: what it can't replace

A survey tells you what people say when you ask. Social listening for market research shows you what they say when nobody did. Here's what that's good for, how to set a project up, and the honest limits worth knowing before you rely on it.

7 August 2026

7 min read

How to find your first users through social listening

Word of mouth is real, but it's slow, and you can't plan a launch around it. Here's how to find your first users by watching the public conversation where they're already describing the problem you solve.

31 July 2026

7 min read

How to generate leads using social listening

Most social listening advice stops at brand monitoring. Here's the other half: the specific conversations worth watching for buying signals, and a simple weekly routine for turning them into warm outreach instead of cold pitches.

23 July 2026

6 min read

Social listening for founders: why it matters before you have a marketing team

You're doing sales, product and support before breakfast, so a listening tool sounds like a nice-to-have for later. It isn't. Here's why social listening pays off earliest for founders specifically, and the five things worth watching from day one.

11 July 2026

7 min read

How to do social listening for free

You don't need a five-figure contract to know what people are saying about your brand. Here's exactly how to do social listening for free: the manual searches that cost nothing, where they fall short, and how a free tool tier closes the gap.

7 July 2026

6 min read

How to grow your organic marketing with social listening

Generic growth advice says to post consistently and write content that resonates. Fine, but about what, and for whom? Here are five practical ways social listening answers the questions that advice skips: what to write, who to partner with, where you stand against competitors, and how to feed your search and AI visibility.

12 June 2026

8 min read

Finding new partners through the power of social listening

The best brand partners, creators and collaborators are already talking about your space. Here's a marketing playbook for finding them with social listening: search your niche, sort by reach, read the influence score, and build a shortlist worth pitching.

9 June 2026

Playbooks

2 min read

A founder's guide to handling a reputation wobble

One bad thread won't sink you, but ignoring it might. A calm, five-step playbook for spotting, sizing and steering a reputation moment before it becomes a crisis.

15 May 2026